Countries / Territories


  • Peru Quinoa  2018-11-28_ITC-Morocco-Sinmatex-TARDY-HD_35  2018-11-21_ITC-Kenya-TARDY-HD_31

    GreenToCompete is ITC’s strategy to support developing countries in leveraging trade to seize the opportunities of the green economic transition.

    The transition to a green and inclusive economy is the defining challenge of our time. Unsustainable practices in production, trade and consumption have contributed to climate change, environmental degradation, and loss of biodiversity, posing a threat to livelihoods, societies and economies. Micro, small and medium-sized enterprises in developing countries increasingly face these risks, with women, youth and poor communities particularly affected.

    While there is wide agreement on the need for a transition, increasing the pace of change is crucial.

    ITC’s GreenToCompete Initiative contributes to this change by supporting MSMEs in developing countries to leverage trade to seize the opportunities of the green economic transition.

    1. International trade is part of the solution to accelerating the green economic transition.
    2. Developing countries and their MSMEs and vulnerable groups bear the brunt of climate change and environmental impacts.
    3. MSMEs are key to addressing climate change and environmental degradation. They are the fabric of developing country economies and can contribute to the change that our planet and societies need to survive.
    4. Environmental sustainability offers multiple benefits to MSMEs: risk resilience, reduced cost and growth opportunities.
    5. Capacity, skills and resources are key for MSMEs to be able to contribute to the green recovery and succeed in the green economic transition.
    6. Support from actors in international value chains and Aid for Trade form an integral part of successful support mechanisms.
    7. Government policies, enabling business environments and trade rules will determine the success of a just and regenerative transition.

    Pillars of Support

    GreenToCompete works through five pillars of support:

    • Green competitiveness: We support MSMEs to compete through environmentally friendly business practices and access to green finance.
    • Ecopreneurship: We support innovative entrepreneurs build and grow their solutions to environmental challenges. 
    • Sustainable value chains: We work with market partners to connect MSMEs to international value chains, generate more local value add, and generate green business opportunities.
    • Business environment: We work with key stakeholders in the supportive ecosystem to unlock the relevant services that MSMEs require to succeed.
    • Green policies: We support policy making at the domestic, regional and multilateral levels to transform trade and investment in a manner conducive to developing countries


    GreenToCompete focuses on three key themes, namely:

     GreenToCompete Tree

    Climate Change
    According to the IPCC, there are only 10 years left to act to prevent irreversible damage from climate change. While MSMEs are the fabric of many developing country economies, they are particularly affected by climate change. At the same time, climate change may also offer new opportunities to MSMEs.

    In this context, GreenToCompete supports MSMEs in transitioning towards a resilient and net-zero economy through climate adaptation and mitigation.


    The current take-make-dispose model, or linear economy, has reached the limit of our planet, and it will no longer serve business, people, nor the environment in the long run. Shifting production and consumption patterns require a change from product design and manufacturing through changing consumer behavior. The circular economy offers opportunities for MSMEs to improve efficiency, reduce operational costs, boosts innovation and employment and engage in new business opportunities.

    In this context, GreenToCompete supports MSMEs shifting towards a circular economy through resource efficiency, circular production and waste management. 


    Biodiversity plays an important role in many economic activities, including agriculture, forestry, fisheries, tourism. Nearly half of the global population rely on natural resources and ecosystem services for their livelihood. However, human activities are transforming ecosystems and landscapes at an unprecedented rate, causing a dramatic loss in biological diversity. Reversing biodiversity loss requires a shift away from business as usual.

    In this context, GreenToCompete supports MSMEs to contribute towards a nature positive economy through conservation and sustainable use of biodiversity and natural resources.

    Mainstreaming environment in ITC

    GreenToCompete is working with teams across ITC to integrate environmental sustainability into ITC’s tools and approaches. Following ITC’s guidelines on mainstreaming sustainable and inclusive development, GreenToCompete is supporting colleagues across ITC to integrate environmental sustainability perspectives into ITC’s projects in developing countries.  



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    For more information, please contact: Annegret Brauss

    Coordinator, GreenToCompete -